NEX MEDIA | Data gives marketers a voice and insights to connect with customers
Article first published on nexmedia.co.za on 1 February 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
SME TECH GURU | Data gives marketers a voice and insights to connect with customers
Article first published on smetechguru.co.za on 1 February 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
B&T | Data gives marketers a voice & insights to connect with customers
In this guest post, Paula Sartini, founder and CEO at BrandQuantum, looks at how COVID has changed the very fundamentals of modern marketing and adds many marketers will need to go back to basics in terms of data collection and data analytics to get marketing right… The world changed more in 2020 than at any […]
BLOG | Data gives marketers a voice and insights to connect with customers
The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to what people want if they are to survive. Marketers find […]
NEX MEDIA | Gathering customer data effectively to create great customer experiences
Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect customer data. However, checking boxes to ensure that you […]
BIZCOMMUNITY | #BizTrends2022: Data gives marketers insights to connect with customers
Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
DM Magazine | The Challenge of Martech and Automation
Article first published on dmn.ca on 25 November 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can […]
LEADER.CO.ZA | Gathering customer data effectively to create great CX
Article first published on Leader.co.za on 29 November 2021, written by Paula Sartini Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to ensure that you are meeting the demands of such laws is […]
ITWEB | Plug and play people
Article first published on itweb.co.za on 3 November 2021 The real business asset is the workforce, so it’s time to digitise and optimise the people. What defines workforce transformation? According to Deloitte, it is optimising the workforce with an understanding of workforce transformation strategies and ensuring holistic change. KPMG defines it as building a talent […]
THE MEDIA ONLINE | Creating great customer experiences means using data effectively
Article first published on themediaonline on 29 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]