SME TECH GURU | Data gives marketers a voice and insights to connect with customers
Article first published on smetechguru.co.za on 1 February 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
BIZCOMMUNITY | HOW TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here Today’s customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want. To compete in this market, brands have to evolve to meet customers’ needs and […]
TOP500 | TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on top500.co.za, written by Paula Sartini, 15 June 2019 | see article here Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]