ARE YOUR EMAILS BUILDING BRAND TRUST?
Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather […]
TECH4LAW | ARE YOUR EMAILS BUILDING BRAND TRUST
Article first published on tech4law.co.za, written by Paula Sartini, 7 October 2019 | see article here Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company […]
MODERN MARKETING | BUILDING BRAND TRUST THROUGH EMAILS
Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, founder and CEO of BrandQuantum, asks these important questions and provides […]
BIZCOMMUNITY | ARE YOUR EMAILS BUILDING BRAND TRUST?
Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here We’ve all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees within organisations treat email […]
MEDIA UPDATE | WHY EMAIL MARKETERS NEED TO REFLECT THEIR BRAND MESSAGE
Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here Email marketing is an effective way to reach consumers, but the message sent must always reflect the brand. All it takes for a campaign to be adversely affected is for one email to send the wrong message to a consumer. media update’s Adam […]
BLOG | INTRODUCING AI STEP BY STEP
Artificial Intelligence (AI) brings a lot of promise for organisations. Marketing departments, in particular, stand to gain significantly from using AI, most notably in easing delivery of consistent brand experiences and exceeding customer expectations. However, it can be daunting implementing AI so here are a few steps to help you ease into AI adoption: Brand […]