Tips to freshen up your brand this spring
The Southern Hemisphere is enjoying the site of new buds and brightly coloured blossoms as the first signs of spring emerge. This signals the time to spring clean, declutter and reorganise. Use this season to breathe new life into your brand, update your brand elements and discard outdated branded materials. See our tips below to […]
Sustainable technology: Small changes for conscious living
We rely on technology daily to improve our lives and workplace efficiencies, yet these same technologies have an impact on our environment. Many of the devices we use today from laptops to mobile phones rely on resources and energy that contribute to increasing our carbon footprint and waste. It is estimated that the carbon footprint […]
SME TECH GURU | Sustainable technology: small changes for conscious living
Article first published on smetechguru.co.za on 22 April 2022, written by Paula Sartini We rely on technology daily to improve our lives and workplace efficiencies yet these same technologies have an impact on our environment. Many of the devices we use today from laptops to mobile phones rely on resources and energy that contribute to […]
TECHSMART | Sustainable technology: small changes for conscious living
Article first published on techsmart.co.za on 21 April 2022, written by Paula Sartini We rely on technology daily to improve our lives and workplace efficiencies yet these same technologies have an impact on our environment. Many of the devices we use today from laptops to mobile phones rely on resources and energy that contribute to increasing […]
BrandQuantum updates BrandMe pages to allow for greater customisation
3 April 2021 – BrandQuantum today announced updates to its BrandMe page solution within BrandMail. The BrandMe page, which is opened by clicking on the sender’s email signature and acts as a digital business card, now includes a header banner feature and additional fields that allow for greater customisation and personalisation for companies and their […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT
While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive from the […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING
Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1]. Every organisation should use a specific font for their […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
ARE YOUR EMAILS BUILDING BRAND TRUST?
Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]