GADGET | Should customers trust you?
Article first published on gadget.co.za on 28 January 2022, written by Paula Sartini There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of identity theft, companies are prioritising security measures to keep customer and employee data as secure […]
GADGET | Checking privacy boxes won’t win over the customer
Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
GADGET | Martech is the big buzz and the big complexity
Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
GADGET | Content governance cuts data risk
Article first published on gadget.co.za, written by Paula Sartini, 31 March 2021 | see article here World Backup Day aims to remind businesses and individuals to back up important data and files. It serves as a very important day in the calendar, as backing up, even just once a year, can help to save costs and […]
GADGET | CAN CUSTOMER INTIMACY BALANCE PRIVACY PRINCIPLE?
Article originally published on www.gadget.co.za, 30 November 2020 | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on […]
GADGET | REMOTE WORKFORCE REWRITES RULES FOR BRAND HEALTH
Article first appeared on gadget.co.za, written by Paula Sartini, 26 March 2020 | see article here Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work report until now only […]
GADGET | TECH CAN HELP FILL CUSTOMER EXPERIENCE GAP
Article first published on gadget.co.za, written by Paula Sartini, 11 March 2020 | see article here Competition in today’s business landscape has never been fiercer. The market is saturated with brands and companies are competing for customers on a global landscape. At the same time, customers want to be delighted in every customer engagement and […]
GADGET | MARKETING AND IT: THE GREAT DIVIDE
Article first published on gadget.co.za, written by Paula Sartini, 17 January 2020 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for […]
GADGET | YOU CAN PROTECT AGAINST ID THEFT, BUT COMPANIES MAY NOT
Article first published on gadget.co.za, 3 October 2019, written by Simon Murrell | see article here Identity theft and data breaches are on the rise, with Fraudscape stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone. Locally the figures are just […]