THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
MODERN MARKETING | WILL THE DIVISION BETWEEN MARKETING AND IT CONTINUE IN 2020?
Article first published on modernmarketing.co.za, written by BrandQuantum, 9 January 2019 | see article here To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and […]
MEDIA UPDATE | MARKETING AND IT: WILL THE GREAT DIVIDE CONTINUE IN 2020?
Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for most companies, as such, customer experience is growing in importance as a key differentiator for […]
BIZCOMMUNITY | Marketing and IT: Will the great divide continue in 2020?
Article first published on bizcommunity.co.za, written by Paula Sartini, 17 December 2019 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge […]
BUSINESS BRIEF | ENHANCING CUSTOMER EXPERIENCE WITH AUTOMATION
Article first published on businessbroef.co.za, written by Paula Sartini, 5 November 2019 | see article here Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and […]
BLOG | WHY IS BRAND CONSISTENCY SO IMPORTANT?
Brand consistency is a key driver of business success. When you deliver a consistent experience, you reinforce your values and build brand trust with your customers. While most organisations are aware of the value of brand consistency, often implementing it can be a little more challenging. Particularly in today’s workplace where employees have the ability […]