THE CUSTOMER.NET | Marketers are finding their voice in customer data
Article first published on thecustomer.net on 14 March 2022, written by Paula Sartini In an age where consumers are creating a sea of customer data, marketers need to sit up and pay attention. The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are […]
FEMALE ENTREPRENEUR SA | Data gives marketers a voice and insights to connect with customers
Article first published on femaleentrepreneursa.co.za on 5 March 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to […]
THE CUSTOMER.NET | Gathering customer data effectively to create great CX
Article first published on thecustomer.net on 17 February 2022, written by Paula Sartini According to new research, how companies use customer data is becoming more important to the customer experience. Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data […]
B&T | Data gives marketers a voice & insights to connect with customers
In this guest post, Paula Sartini, founder and CEO at BrandQuantum, looks at how COVID has changed the very fundamentals of modern marketing and adds many marketers will need to go back to basics in terms of data collection and data analytics to get marketing right… The world changed more in 2020 than at any […]
GADGET | Should customers trust you?
Article first published on gadget.co.za on 28 January 2022, written by Paula Sartini There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of identity theft, companies are prioritising security measures to keep customer and employee data as secure […]
NEX MEDIA | Gathering customer data effectively to create great customer experiences
Article first published on NexMedia.co.za on 24 January 2022, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) came into effect to protect customer data. However, checking boxes to ensure that you […]
GADGET | Checking privacy boxes won’t win over the customer
Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
B&T | Gathering customer data effectively to create great customer experiences
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them… While customers seek tailored and personalised experiences that delight, often these experiences feel […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]