TOOLBOX | CUSTOMER PRIVACY vs. INTIMACY: WALKING THE TIGHTROPE IN A SAFE WAY
Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Marketers need to focus on the human touch and personalization without overstepping boundaries, says Paula Sartini, founder […]
DM MAGAZINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less […]
THE MEDIA ONLINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on themediaonline.co.za on 13 January 2021, written by Paula Sartini | see article here While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that […]
CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST
Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulation and with other privacy regulations that have come into effect […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how organisations collect, store and use personal information and while […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Retail Business Africa, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking for familiarity and stability. History […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Why putting brand, strategy and customer on hold is not an option Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they […]
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]