GADGET | Should customers trust you?
Article first published on gadget.co.za on 28 January 2022, written by Paula Sartini There is no shortage of stories about data breaches and hackers gaining access to personal information across the globe. With customers growing increasingly aware of the dangers of identity theft, companies are prioritising security measures to keep customer and employee data as secure […]
BIZCOMMUNITY | #BizTrends2022: Data gives marketers insights to connect with customers
Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
DM Magazine | The Challenge of Martech and Automation
Article first published on dmn.ca on 25 November 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can […]
LEADER.CO.ZA | Gathering customer data effectively to create great CX
Article first published on Leader.co.za on 29 November 2021, written by Paula Sartini Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to ensure that you are meeting the demands of such laws is […]
BLOG | Gathering customer data effectively to create great customer experiences
Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that you are meeting the requirements of these acts is not going to […]
THE CUSTOMER.NET | Upskilling & Upscaling Your Martech Stack
Article first published on thecustomer.net on 14 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they […]
BUSINESS BRIEF | The challenge of martech and automation
Article first published on bbrief.co.za on 30 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they […]
BLOG | The challenge of martech and automation
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add to the complexity of the day-to-day. To start, […]
BIZCOMMUNITY | The challenge of martech and automation
Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
GADGET | Martech is the big buzz and the big complexity
Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]