THE RED ZONE | DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT
Article first published on businesslive.co.za, 11 November 2020 | see article here Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as there is uncertainty about what the term really means and how […]
THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 | see article here The need for consistency accompanies us throughout our lives and it is critical in helping us to build relationships of trust, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that this is demonstrated in all facets of life — […]
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
MODERN MARKETING | WILL THE DIVISION BETWEEN MARKETING AND IT CONTINUE IN 2020?
Article first published on modernmarketing.co.za, written by BrandQuantum, 9 January 2019 | see article here To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]
BIZCOMUNITY | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here For many years marketing and technology departments have worked independently, meeting a specific mandate. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their brand over the competition. IT, on the […]
BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE
Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing technology solutions that provide a seamless experience […]