MEDIA UPDATE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that with the rise of social […]
THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 | see article here The need for consistency accompanies us throughout our lives and it is critical in helping us to build relationships of trust, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that this is demonstrated in all facets of life — […]
FOUR MEASURES THAT WILL STRENGTHEN YOUR REMOTE WORKING STRATEGY
Article first published on mediaupdate.co.za, written by BrandQuantum, 26 March 2020 | see article here Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world, says Paula Sartini, founder and CEO at BrandQuantum. According to Owl Labs 2019 State […]
MEDIA UPDATE | THE ROLE OF TECHNOLOGY IN CUSTOMER EXPERIENCE
Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here Competition in today’s business landscape has never been fiercer, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that the market is saturated with brands and that companies are competing for customers on a global landscape. THE […]
MEDIA UPDATE | MARKETING AND IT: WILL THE GREAT DIVIDE CONTINUE IN 2020?
Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for most companies, as such, customer experience is growing in importance as a key differentiator for […]
MEDIA UPDATE | Securing your brand is a C-Suite challenge
Article first published on the mediaupdate.co.za, written by Paula Sartini, 15 November 2019 | see article here Brand value can be compromised in a matter of minutes and negatively impact the brand and company, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that, as such, brand security is an issue that needs constant […]
MEDIA UPDATE | AUTOMATION AND CUSTOMER EXPERIENCE: THE ‘WHY’ AND ‘HOW’
Article first published on themediaupdate.co.za, 1 October 2019 | see article here Customer experience is a growing priority for organisations, says Paula Sartini, founder and CEO of BrandQuantum. She says that customer experience is becoming the most critical factor for customers when selecting a brand over others. Companies need to implement measures to meet customer […]
MEDIA UPDATE | WHY EMAIL MARKETERS NEED TO REFLECT THEIR BRAND MESSAGE
Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here Email marketing is an effective way to reach consumers, but the message sent must always reflect the brand. All it takes for a campaign to be adversely affected is for one email to send the wrong message to a consumer. media update’s Adam […]