THE RED ZONE | Gathering customer data effectively to create great customer experiences
Article first published on businesslive.co.za on 29 October 2021, written by Paula Sartini Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to ensure that you are meeting the demands of such laws […]
THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, ranging from social media and fake news to cyber attacks. As such, companies must have measures in place to minimise the possibility of reputational damage. Brand […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]