FEMALE ENTREPRENEUR SA | Data gives marketers a voice and insights to connect with customers

Article first published on femaleentrepreneursa.co.za on 5 March 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to listen to […]

BIZCOMMUNITY | Marketing and IT: Will the great divide continue in 2020?

Article first published on bizcommunity.co.za, written by Paula Sartini, 17 December 2019 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge […]