THE MEDIA ONLINE | Creating great customer experiences means using data effectively
Article first published on themediaonline on 29 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
THE MEDIA ONLINE | The real value of company compliant templates and content governance
Article first published on themediaonline on 5 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. […]
THE MEDIA ONLINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on themediaonline.co.za on 13 January 2021, written by Paula Sartini | see article here While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Article first published on www.themediaonline.co.za, 5 October 2020 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on themediaonline.co.za on 5 August 2020, written by Paula Sartini | see article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with their planned advertising campaigns and risk being seen as insensitive […]
THEMEDIAONLINE | BRANDQUANTUM ADDS BRANDINSIGHT STOCK MARKET GRAPHING FEATURE
Article first published on themediaonline.co.za, written by Paula Sartini, 26 March 2020 | see article here BrandQuantum has launched a BrandInsight Stock Market Graphing feature which is built into the BrandOffice software solution. This latest offering empowers BrandOffice users to pull on-brand, real-time stock market information into Microsoft Office programmes, helping to save company’s time and […]
THE MEDIA ONLINE | THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on themediaonline.co.za, written by BrandQuantum, 10 March 2020 | see article here With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them […]
THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, ranging from social media and fake news to cyber attacks. As such, companies must have measures in place to minimise the possibility of reputational damage. Brand […]
THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]
THE MEDIA ONLINE | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on themediaonline.co.za, written by Paula Sartini, 23 October 2018 | see article here For many years marketing and technology departments have worked independently, each meeting a specific mandate. This is no longer the case. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their […]