CHANNELWISE | CUSTOMER PRIVACY IS PART OF THE EXPERIENCE
Article first published on channelwise.co.za, 9 October 2019 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims […]
BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY
Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers. As such, marketers have to be involved in privacy […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Article first published on techsmart.co.za, 5 October 2020 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Article first published on www.themediaonline.co.za, 5 October 2020 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
BRAND CONSISTENCY AIDS IN BRAND SECURITY
There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL BANNERS
What was the last campaign you found out about in an email banner? When used correctly, email banners can help to build trust with recipients while keeping them informed about particular campaigns and promotions that could be of interest to them. While email banners aim to be eye-catching to alert the recipients to specific information, […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR), as well as other privacy regulations that have come into effect across the globe, says Paula Sartini, founder and CEO at BrandQuantum International. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how organisations collect, store and use personal information and while […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST
Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulation and with other privacy regulations that have come into effect […]