THE RED ZONE | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on businesslive.co.za, written by Paula Sartini, 7 October 2019 | see article here Brand value is a key component of a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
TECH4LAW | ARE YOUR EMAILS BUILDING BRAND TRUST
Article first published on tech4law.co.za, written by Paula Sartini, 7 October 2019 | see article here Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company […]
GADGET | YOU CAN PROTECT AGAINST ID THEFT, BUT COMPANIES MAY NOT
Article first published on gadget.co.za, 3 October 2019, written by Simon Murrell | see article here Identity theft and data breaches are on the rise, with Fraudscape stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone. Locally the figures are just […]
MEDIA UPDATE | AUTOMATION AND CUSTOMER EXPERIENCE: THE ‘WHY’ AND ‘HOW’
Article first published on themediaupdate.co.za, 1 October 2019 | see article here Customer experience is a growing priority for organisations, says Paula Sartini, founder and CEO of BrandQuantum. She says that customer experience is becoming the most critical factor for customers when selecting a brand over others. Companies need to implement measures to meet customer […]
TECH4LAW | USING AUTOMATION SOFTWARE TO DELIVER CONSISTENCY AND SECURITY WITHIN A LEGAL ENVIRONMENT
Article first appeared on tech4law.co.za, Tony Trollip, 30 September 2019 | see article here Technology can be a key differentiator for companies, helping to improve efficiencies and streamline processes. This is particularly true for automation technology which is helping companies to remove repetitive tasks from employees so that they can focus on what they do […]
TOP500 | TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on top500.co.za, written by Paula Sartini, 15 June 2019 | see article here Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed […]
THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, ranging from social media and fake news to cyber attacks. As such, companies must have measures in place to minimise the possibility of reputational damage. Brand […]
MODERN MARKETING | MINIMISING REPUTATIONAL DAMAGE THROUGH BRAND CONSISTENCY
Article first published on modernmarketing.co.za, written by Paula Sartini, 14 May 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, states that there are several factors that can cause serious reputational damage to brands, ranging from social media to fake news to cyber attacks. Companies must have measures in place to […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]
HTXT | THE DEVIL IS IN THE DETAILS
Article first published on htxt.co.za, written by Brendyn Lotz, 13 May 2019 | see article here One of the things that astounded us about Absa’s rebrand last year was how quickly the brand image was turned around. Within a day all of Absa’s digital marketing had switched from the old to the new and […]