THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]
THE RED ZONE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. Several factors cause serious reputational damage to brands these days, ranging from social media to fake […]
BRAINSTORM MAGAZINE | SETTING STANDARDS
Article first published on brainstormmag.co.za, written by Lesley Stones, 12 February 2019 | see article here Ensuring brand uniformity and accuracy in the digital world. When Paula Sartini arrives for our interview, I’m momentarily taken aback. She’s wearing a little black dress with a lace overlay and elaborate fluff around the neckline, and killer […]
MODERN MARKETING | BUILDING BRAND TRUST THROUGH EMAILS
Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, founder and CEO of BrandQuantum, asks these important questions and provides […]
BRAINSTORM MAGAZINE | THE COST OF CUSTOMER EXPERIENCE
Article first published on brainstormmag.co.za, written by Matthew Burbidge, 24 January 2019 | see article here Ask any company, and they’ll probably tell you that customer experience is one of their key focus areas. But ask them who’s in charge of the customer experience, and the responses will be mumbled. Driven by unparalleled insights, […]
BIZCOMMUNITY | ARE YOUR EMAILS BUILDING BRAND TRUST?
Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here We’ve all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees within organisations treat email […]
BIZCOMUNITY | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here For many years marketing and technology departments have worked independently, meeting a specific mandate. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their brand over the competition. IT, on the […]
THE MEDIA ONLINE | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on themediaonline.co.za, written by Paula Sartini, 23 October 2018 | see article here For many years marketing and technology departments have worked independently, each meeting a specific mandate. This is no longer the case. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their […]
BIZCOMMUNITY | CMOS NEED TO EMBRACE NEW TECHNOLOGIES AND TOOLS TO BUILD BRAND TRUST
Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today’s digital business environment and some of the key challenges they are facing. From the discussion points, it was clear that marketing needs to evolve into […]
ITWEB | FIVE MINUTES AND 54 SECONDS
Article published on itweb.co.za, written by Tamsin Oxford, 28 September 2018 | see article here Queuing. When the average person sees a queue of more than six people, they are unlikely to join it, unless they have to. They are equally unlikely to leave it, no matter how long they have been standing there, if […]