The Purpose of a tagline | The Big Small Business Show
28 August 2018 | Paula Sartini, CEO, BrandQuantum, unpacks what the initial purpose of a tag-line is and how tag-lines evolve and change as the business grows.
BRAINSTORM | RESHAPING RETAIL
Article first appeared on brainstorm.co.za, written by Tamsin Oxford, 30 August 2018 | see article here From bricks to clicks, technology is the driving force behind the transformation of the retail experience. Technology has fundamentally changed how customers engage with the retail market. Online shopping experiences, omnichannel solutions and personalisation have shifted the goal […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]
BIZCOMMUNITY | GETTING BACK TO BASICS: BRANDING IS FUNDAMENTAL TO MARKETING SUCCESS
Article first published on bizcommunity.co.za, 3 August 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their customers […]