MODERN MARKETING | BUILDING BRAND TRUST THROUGH EMAILS
Article first published on modernmarketing.co.za, written by BrandQuantum, 12 February 2019 | see article here Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company branding? Paula Sartini, founder and CEO of BrandQuantum, asks these important questions and provides […]
BRAINSTORM MAGAZINE | THE COST OF CUSTOMER EXPERIENCE
Article first published on brainstormmag.co.za, written by Matthew Burbidge, 24 January 2019 | see article here Ask any company, and they’ll probably tell you that customer experience is one of their key focus areas. But ask them who’s in charge of the customer experience, and the responses will be mumbled. Driven by unparalleled insights, […]
BIZCOMMUNITY | ARE YOUR EMAILS BUILDING BRAND TRUST?
Article first published on bizcommunity.co.za, written by Paula Sartini, 31 January 2019 | see article here We’ve all received emails that were typed up in comic sans, have a hand holding a feather quill as part of the email signature and end with a motivational quote or bible verse. Often employees within organisations treat email […]
BIZCOMUNITY | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here For many years marketing and technology departments have worked independently, meeting a specific mandate. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their brand over the competition. IT, on the […]
THE MEDIA ONLINE | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on themediaonline.co.za, written by Paula Sartini, 23 October 2018 | see article here For many years marketing and technology departments have worked independently, each meeting a specific mandate. This is no longer the case. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their […]
BIZCOMMUNITY | CMOS NEED TO EMBRACE NEW TECHNOLOGIES AND TOOLS TO BUILD BRAND TRUST
Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today’s digital business environment and some of the key challenges they are facing. From the discussion points, it was clear that marketing needs to evolve into […]
ITWEB | FIVE MINUTES AND 54 SECONDS
Article published on itweb.co.za, written by Tamsin Oxford, 28 September 2018 | see article here Queuing. When the average person sees a queue of more than six people, they are unlikely to join it, unless they have to. They are equally unlikely to leave it, no matter how long they have been standing there, if […]
BRAINSTORM | RESHAPING RETAIL
Article first appeared on brainstorm.co.za, written by Tamsin Oxford, 30 August 2018 | see article here From bricks to clicks, technology is the driving force behind the transformation of the retail experience. Technology has fundamentally changed how customers engage with the retail market. Online shopping experiences, omnichannel solutions and personalisation have shifted the goal […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]
BIZCOMMUNITY | GETTING BACK TO BASICS: BRANDING IS FUNDAMENTAL TO MARKETING SUCCESS
Article first published on bizcommunity.co.za, 3 August 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their customers […]