MEDIA UPDATE | AUTOMATION AND CUSTOMER EXPERIENCE: THE ‘WHY’ AND ‘HOW’
Article first published on themediaupdate.co.za, 1 October 2019 | see article here Customer experience is a growing priority for organisations, says Paula Sartini, founder and CEO of BrandQuantum. She says that customer experience is becoming the most critical factor for customers when selecting a brand over others. Companies need to implement measures to meet customer […]
TECH4LAW | USING AUTOMATION SOFTWARE TO DELIVER CONSISTENCY AND SECURITY WITHIN A LEGAL ENVIRONMENT
Article first appeared on tech4law.co.za, Tony Trollip, 30 September 2019 | see article here Technology can be a key differentiator for companies, helping to improve efficiencies and streamline processes. This is particularly true for automation technology which is helping companies to remove repetitive tasks from employees so that they can focus on what they do […]
TOP500 | TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on top500.co.za, written by Paula Sartini, 15 June 2019 | see article here Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed […]
THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, ranging from social media and fake news to cyber attacks. As such, companies must have measures in place to minimise the possibility of reputational damage. Brand […]
MODERN MARKETING | MINIMISING REPUTATIONAL DAMAGE THROUGH BRAND CONSISTENCY
Article first published on modernmarketing.co.za, written by Paula Sartini, 14 May 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, states that there are several factors that can cause serious reputational damage to brands, ranging from social media to fake news to cyber attacks. Companies must have measures in place to […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]
HTXT | THE DEVIL IS IN THE DETAILS
Article first published on htxt.co.za, written by Brendyn Lotz, 13 May 2019 | see article here One of the things that astounded us about Absa’s rebrand last year was how quickly the brand image was turned around. Within a day all of Absa’s digital marketing had switched from the old to the new and […]
THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]
THE RED ZONE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. Several factors cause serious reputational damage to brands these days, ranging from social media to fake […]
BRAINSTORM MAGAZINE | SETTING STANDARDS
Article first published on brainstormmag.co.za, written by Lesley Stones, 12 February 2019 | see article here Ensuring brand uniformity and accuracy in the digital world. When Paula Sartini arrives for our interview, I’m momentarily taken aback. She’s wearing a little black dress with a lace overlay and elaborate fluff around the neckline, and killer […]