MODERN MARKETING | THE ROLE OF TECHNOLOGY IN BRAND SECURITY
Article first published on modernmarketing.co.za, written by Paula Sartini, 13 November 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to […]
BUSINESS BRIEF | ENHANCING CUSTOMER EXPERIENCE WITH AUTOMATION
Article first published on businessbroef.co.za, written by Paula Sartini, 5 November 2019 | see article here Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and […]
IT-ONLINE | PROTECT YOUR CUSTOMERS FROM IDENTITY THEFT AND DATA BREACHES
Article first published on it-online.co.za, written by Simon Murrell, 5 November 2019 | see article here Identity theft and data breaches are on the rise with Fraudscape stating in its 2019 report that identity theft hit an all-time high of more than 174 000 cases in 2017 in the UK alone. Locally the figures […]
HI-TECH SECURITY | PROTECTING YOUR CUSTOMERS’ DATA
Article first published on securitysa.com, written by Simon Murrell, October 2019 | see article here While customers may be taking precautions to safeguard their personal information and verify the companies they provide personal information to, they are entrusting organisations with their details and expect them to have measures in place to ensure that their data […]
MODERN MARKETING | DEVELOPING A CUSTOMER-CENTRIC STRATEGY THROUGH AUTOMATION
Article first published on modernmarketing.co.za, written by Paula Sartini, 1 October 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are […]
TECH4LAW | COMPANIES NEED TO PROTECT THEIR CUSTOMERS FROM IDENTITY THEFT AND DATA BREACHES
Article first published on tech4law.co.za, written by Simon Murrell, 31 October 2019 | see article here Identity theft and data breaches are on the rise with Fraudscape[1] stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone. Locally the figures are just […]
BIZCOMMUNITY | HOW TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here Today’s customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want. To compete in this market, brands have to evolve to meet customers’ needs and […]
THE RED ZONE | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on businesslive.co.za, written by Paula Sartini, 7 October 2019 | see article here Brand value is a key component of a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
TECH4LAW | ARE YOUR EMAILS BUILDING BRAND TRUST
Article first published on tech4law.co.za, written by Paula Sartini, 7 October 2019 | see article here Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company […]
GADGET | YOU CAN PROTECT AGAINST ID THEFT, BUT COMPANIES MAY NOT
Article first published on gadget.co.za, 3 October 2019, written by Simon Murrell | see article here Identity theft and data breaches are on the rise, with Fraudscape stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone. Locally the figures are just […]