GADGET | TECH CAN HELP FILL CUSTOMER EXPERIENCE GAP
Article first published on gadget.co.za, written by Paula Sartini, 11 March 2020 | see article here Competition in today’s business landscape has never been fiercer. The market is saturated with brands and companies are competing for customers on a global landscape. At the same time, customers want to be delighted in every customer engagement and […]
THE MEDIA ONLINE | THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on themediaonline.co.za, written by BrandQuantum, 10 March 2020 | see article here With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them […]
MEDIA UPDATE | THE ROLE OF TECHNOLOGY IN CUSTOMER EXPERIENCE
Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here Competition in today’s business landscape has never been fiercer, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that the market is saturated with brands and that companies are competing for customers on a global landscape. THE […]
GADGET | MARKETING AND IT: THE GREAT DIVIDE
Article first published on gadget.co.za, written by Paula Sartini, 17 January 2020 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for […]
MODERN MARKETING | WILL THE DIVISION BETWEEN MARKETING AND IT CONTINUE IN 2020?
Article first published on modernmarketing.co.za, written by BrandQuantum, 9 January 2019 | see article here To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and […]
TALK IOT | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on talkiot.co.za, written by Paula Sartini, 12 November 2019 How can your customers trust you if you don’t take precautions to protect their personal information? Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, […]
MEDIA UPDATE | MARKETING AND IT: WILL THE GREAT DIVIDE CONTINUE IN 2020?
Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for most companies, as such, customer experience is growing in importance as a key differentiator for […]
BIZCOMMUNITY | Marketing and IT: Will the great divide continue in 2020?
Article first published on bizcommunity.co.za, written by Paula Sartini, 17 December 2019 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge […]
BIZCOMMUNITY | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
MEDIA UPDATE | Securing your brand is a C-Suite challenge
Article first published on the mediaupdate.co.za, written by Paula Sartini, 15 November 2019 | see article here Brand value can be compromised in a matter of minutes and negatively impact the brand and company, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that, as such, brand security is an issue that needs constant […]