BIZCOMMUNITY | #BizTrends2022: Data gives marketers insights to connect with customers
Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
DM Magazine | The Challenge of Martech and Automation
Article first published on dmn.ca on 25 November 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can […]
LEADER.CO.ZA | Gathering customer data effectively to create great CX
Article first published on Leader.co.za on 29 November 2021, written by Paula Sartini Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to ensure that you are meeting the demands of such laws is […]
ITWEB | Plug and play people
Article first published on itweb.co.za on 3 November 2021 The real business asset is the workforce, so it’s time to digitise and optimise the people. What defines workforce transformation? According to Deloitte, it is optimising the workforce with an understanding of workforce transformation strategies and ensuring holistic change. KPMG defines it as building a talent […]
THE MEDIA ONLINE | Creating great customer experiences means using data effectively
Article first published on themediaonline on 29 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
MODERN MARKETING | Companies Need To Engage With Customers Rather Than Spy On Them
Article first published on Modern Marketing on 25 November 2021, written by Paula Sartini Paula Sartini, founder and CEO at BrandQuantum, discusses how to gather customer data effectively to create great customer experiences. Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) […]
BIZCOMMUNITY | Gathering customer data effectively to create great customer experiences
Article first published on bizcommunity.com on 25 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (PoPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
GADGET | Checking privacy boxes won’t win over the customer
Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
B&T | Gathering customer data effectively to create great customer experiences
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them… While customers seek tailored and personalised experiences that delight, often these experiences feel […]
THE RED ZONE | Gathering customer data effectively to create great customer experiences
Article first published on businesslive.co.za on 29 October 2021, written by Paula Sartini Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to ensure that you are meeting the demands of such laws […]