THE CUSTOMER.NET | Upskilling & Upscaling Your Martech Stack
Article first published on thecustomer.net on 14 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they […]
BUSINESS BRIEF | The challenge of martech and automation
Article first published on bbrief.co.za on 30 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they […]
BIZCOMMUNITY | The challenge of martech and automationÂ
Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
GADGET | Martech is the big buzz and the big complexity
Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
MODERN MARKETING | How To Maintain Brand Health
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important […]
EMINETRA | Why brand health matters
Article first published on Eminetra.co.za on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
BIZCOMMUNITY | Why brand health matters
Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
THE RED ZONE | Why brand health matters
Article first published on businesslive.co.za on 12 July 2021, written by Paula Sartini The pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey, […]
BIZCOMMUNITY | The real value of company compliant templates and content governance
Article first published on bizcommunity.com on 7 June 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents. Despite this […]
TECH4LAW | The real value of company compliant templates and content governance
Article first published on tech4law.co.za on 31 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. Despite […]