MODERN MARKETING | Brand Consistency Is A Key Driver Of Business Success
Article first published on modernmarketing.co.za on 26 May 2021, written by Paula Sartini Paula Sartini, founder and CEO at BrandQuantum, says many companies do not have content governance systems in place to manage brand templates, documents, presentations or content. This results in duplication of work, employee inefficiencies, inconsistent branding and increased workloads, particularly for the IT […]
THE MEDIA ONLINE | The real value of company compliant templates and content governance
Article first published on themediaonline on 5 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. […]
SOURCEFORGE | Q&A with BrandQuantum: Solving Business Branding Challenges in the digital age
Article first published on sourceforge.net, 5 April 2021 | see article here Below is a Q&A session with Paula Sartini, founder and CEO at BrandQuantum International. Paula is an analytical thinker who solves business problems with innovative solutions. For over 20 years Paula has helped leading organisations overcome various business challenges. Having studied commerce, branding and marketing coupled […]
STARTUP.INFO | BrandQuantum: helping companies to securely deliver brand consistency around the world
Article first published on startup.info, 9 April 2021 | see article here We talked to Paula Sartini, CEO and founder of BrandQuantum, about multilingual brand consistency, and this is what she said about it. First of all, how are you and your family doing in these COVID-19 times? Paula Sartini: Thank you for asking. I don’t believe […]
GADGET | Content governance cuts data risk
Article first published on gadget.co.za, written by Paula Sartini, 31 March 2021 | see article here World Backup Day aims to remind businesses and individuals to back up important data and files. It serves as a very important day in the calendar, as backing up, even just once a year, can help to save costs and […]
IT-ONLINE | ISSUES TO CONSIDER ON WORLD BACKUP DAY
Article first published on it-online.co.za, 31 March 2021 | see article here It’s World Backup Day today (31 March), and IT organisations now have to consider the issue of backup against the backdrop of remote working forced on us by Covid-19. Bizmod Consulting’s Abri Vermeulen says, that with the lockdown last year, many companies and employees […]
BRAINSTORM | OH CUSTOMER, WHERE ART THOU?
Article first published on brainstormmag.co.za, written by Tamsin Oxford, 24 March 2021 | see article here Welcome to the new digital world where personalisation and intelligent customer experiences define brands and redefine engagements. If you look at the modern customer journey, it’s shaped by the rise of social media and the omnichannel approach. It’s the world […]
TOOLBOX | CUSTOMER PRIVACY vs. INTIMACY: WALKING THE TIGHTROPE IN A SAFE WAY
Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Marketers need to focus on the human touch and personalization without overstepping boundaries, says Paula Sartini, founder […]
DM MAGAZINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less […]
STANDARD BANK TOP WOMEN | HOW YOU CAN ENSURE CLIENT PRIVACY AND TRUST
Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on […]