BIZCOMMUNITY | #BizTrends2022: Data gives marketers insights to connect with customers
Article first published on bizcommunity.com on 5 January 2022, written by Paula Sartini The world changed more in 2020 than at any other time in history. Employees experienced the benefits of working remotely and are resisting the move back to the office. Consumers have exercised their ability to demand what they want. Companies now need to […]
BIZCOMMUNITY | The challenge of martech and automation
Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
BIZCOMMUNITY | Why brand health matters
Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
BIZCOMMUNITY | The real value of company compliant templates and content governance
Article first published on bizcommunity.com on 7 June 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents. Despite this […]
BIZCOMMUNITY | THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how organisations collect, store and use personal information and while […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
BIZCOMMUNITY | HOW SAFE IS YOUR BRAND IN THE HANDS OF A REMOTE WORKFORCE?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 23 March 2020 | see article here Technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl Labs 2019 State of Remote Work report until now only […]
BIZCOMMUNITY | Marketing and IT: Will the great divide continue in 2020?
Article first published on bizcommunity.co.za, written by Paula Sartini, 17 December 2019 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge […]