BIZCOMMUNITY | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
BIZCOMMUNITY | HOW TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here Today’s customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want. To compete in this market, brands have to evolve to meet customers’ needs and […]
BIZCOMUNITY | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here For many years marketing and technology departments have worked independently, meeting a specific mandate. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their brand over the competition. IT, on the […]
BIZCOMMUNITY | CMOS NEED TO EMBRACE NEW TECHNOLOGIES AND TOOLS TO BUILD BRAND TRUST
Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today’s digital business environment and some of the key challenges they are facing. From the discussion points, it was clear that marketing needs to evolve into […]
BIZCOMMUNITY | GETTING BACK TO BASICS: BRANDING IS FUNDAMENTAL TO MARKETING SUCCESS
Article first published on bizcommunity.co.za, 3 August 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their customers […]