Tips to freshen up your brand this spring
The Southern Hemisphere is enjoying the site of new buds and brightly coloured blossoms as the first signs of spring emerge. This signals the time to spring clean, declutter and reorganise. Use this season to breathe new life into your brand, update your brand elements and discard outdated branded materials. See our tips below to […]
BLOG | Typography: Providing brand consistency across all communications
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistently, typography, which is the arrangement […]
TECH4LAW | The real value of company compliant templates and content governance
Article first published on tech4law.co.za on 31 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. Despite […]
BLOG | The Real Value of Company Compliant Templates and Content Governance
Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. Despite this time investment, approximately 83% of employees recreate documents that they cannot […]
MODERN MARKETING | Brand Consistency Is A Key Driver Of Business Success
Article first published on modernmarketing.co.za on 26 May 2021, written by Paula Sartini Paula Sartini, founder and CEO at BrandQuantum, says many companies do not have content governance systems in place to manage brand templates, documents, presentations or content. This results in duplication of work, employee inefficiencies, inconsistent branding and increased workloads, particularly for the IT […]
THE MEDIA ONLINE | The real value of company compliant templates and content governance
Article first published on themediaonline on 5 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING
Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1]. Every organisation should use a specific font for their […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
BLOG | COMPANIES NEED TO PROTECT THEIR CUSTOMERS FROM IDENTITY THEFT
Identity theft and data breaches are on the rise with Fraudscape[1] stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone. Locally the figures are just as grim with TransUnion[2] research revealing that 49% of South African consumers have either been a […]
THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 | see article here The need for consistency accompanies us throughout our lives and it is critical in helping us to build relationships of trust, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that this is demonstrated in all facets of life — […]