The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
HOW SECURE IS YOUR DATA DURING A LOCKDOWN?
South Africa is officially in lockdown in an effort to reduce the spread of COVID-19. While this means that many companies will have shut their doors during this time, others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Many businesses have developed business continuity plans (BCP) to mitigate […]
ENSURING YOUR COMPANY’S DATA IS SECURE DURING LOCKDOWN
Article first published on modernmarketing.co.za, written by BrandQuantum, 21 April 2020 | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working […]
THE MEDIA ONLINE | THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on themediaonline.co.za, written by BrandQuantum, 10 March 2020 | see article here With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them […]
BIZCOMMUNITY | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
MEDIA UPDATE | Securing your brand is a C-Suite challenge
Article first published on the mediaupdate.co.za, written by Paula Sartini, 15 November 2019 | see article here Brand value can be compromised in a matter of minutes and negatively impact the brand and company, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that, as such, brand security is an issue that needs constant […]
MODERN MARKETING | THE ROLE OF TECHNOLOGY IN BRAND SECURITY
Article first published on modernmarketing.co.za, written by Paula Sartini, 13 November 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to […]