ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
ARE YOUR EMAILS BUILDING BRAND TRUST?
Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather […]
BLOG | COMPANIES NEED TO PROTECT THEIR CUSTOMERS FROM IDENTITY THEFT
Identity theft and data breaches are on the rise with Fraudscape[1] stating in its 2019 report that identity theft hit an all-time high of more than 174,000 cases in 2017 in the UK alone. Locally the figures are just as grim with TransUnion[2] research revealing that 49% of South African consumers have either been a […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how organisations collect, store and use personal information and while […]
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
ENSURING YOUR COMPANY’S DATA IS SECURE DURING LOCKDOWN
Article first published on modernmarketing.co.za, written by BrandQuantum, 21 April 2020 | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working […]
MEDIA UPDATE | Securing your brand is a C-Suite challenge
Article first published on the mediaupdate.co.za, written by Paula Sartini, 15 November 2019 | see article here Brand value can be compromised in a matter of minutes and negatively impact the brand and company, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that, as such, brand security is an issue that needs constant […]
MODERN MARKETING | THE ROLE OF TECHNOLOGY IN BRAND SECURITY
Article first published on modernmarketing.co.za, written by Paula Sartini, 13 November 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also has to be part of the solution. Governance, Risk and Compliance software offer companies a solution to […]