IT-ONLINE | PROTECT YOUR CUSTOMERS FROM IDENTITY THEFT AND DATA BREACHES
Article first published on it-online.co.za, written by Simon Murrell, 5 November 2019 | see article here Identity theft and data breaches are on the rise with Fraudscape stating in its 2019 report that identity theft hit an all-time high of more than 174 000 cases in 2017 in the UK alone. Locally the figures […]
HI-TECH SECURITY | PROTECTING YOUR CUSTOMERS’ DATA
Article first published on securitysa.com, written by Simon Murrell, October 2019 | see article here While customers may be taking precautions to safeguard their personal information and verify the companies they provide personal information to, they are entrusting organisations with their details and expect them to have measures in place to ensure that their data […]
THE RED ZONE | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on businesslive.co.za, written by Paula Sartini, 7 October 2019 | see article here Brand value is a key component of a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
THE MEDIA ONLINE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on themediaonline.co.za, written by Paula Sartini, 17 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, ranging from social media and fake news to cyber attacks. As such, companies must have measures in place to minimise the possibility of reputational damage. Brand […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]
HTXT | THE DEVIL IS IN THE DETAILS
Article first published on htxt.co.za, written by Brendyn Lotz, 13 May 2019 | see article here One of the things that astounded us about Absa’s rebrand last year was how quickly the brand image was turned around. Within a day all of Absa’s digital marketing had switched from the old to the new and […]
THE RED ZONE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. Several factors cause serious reputational damage to brands these days, ranging from social media to fake […]