THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 | see article here The need for consistency accompanies us throughout our lives and it is critical in helping us to build relationships of trust, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that this is demonstrated in all facets of life — […]
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
BIZCOMMUNITY | HOW TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here Today’s customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want. To compete in this market, brands have to evolve to meet customers’ needs and […]
TOP500 | TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on top500.co.za, written by Paula Sartini, 15 June 2019 | see article here Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed […]
THE RED ZONE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. Several factors cause serious reputational damage to brands these days, ranging from social media to fake […]