MODERN MARKETING | Companies Need To Engage With Customers Rather Than Spy On Them
Article first published on Modern Marketing on 25 November 2021, written by Paula Sartini Paula Sartini, founder and CEO at BrandQuantum, discusses how to gather customer data effectively to create great customer experiences. Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) […]
BIZCOMMUNITY | Gathering customer data effectively to create great customer experiences
Article first published on bizcommunity.com on 25 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (PoPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
GADGET | Checking privacy boxes won’t win over the customer
Article first published on gadget.co.za on 23 November 2021, written by Paula Sartini Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that […]
B&T | Gathering customer data effectively to create great customer experiences
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them… While customers seek tailored and personalised experiences that delight, often these experiences feel […]
BLOG | Gathering customer data effectively to create great customer experiences
Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that you are meeting the requirements of these acts is not going to […]
BUSINESS BRIEF | The challenge of martech and automation
Article first published on bbrief.co.za on 30 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they […]
BLOG | The challenge of martech and automation
Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they can also add to the complexity of the day-to-day. To start, […]
BrandMail awarded 15 top ranking badges in the G2 Fall Report 2021
BrandMail, a software solution developed by BrandQuantum to deliver brand consistency across all email communication, recently received 15 badges in the G2 Fall Report 2021. Most notably BrandMail received badges for Easiest Admin, Best Meets Requirements, Easiest to Use, Easiest to Do Business With, High Performer and Users Most Likely to Recommend. G2 badges are […]
GADGET | Martech is the big buzz and the big complexity
Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
MODERN MARKETING | How To Maintain Brand Health
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important […]