EMINETRA | Why brand health matters
Article first published on Eminetra.co.za on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
BLOG | Why brand health matters
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched brands or retailers during the […]
BIZCOMMUNITY | Why brand health matters
Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
BLOG | Typography: Providing brand consistency across all communications
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistently, typography, which is the arrangement […]
TECH4LAW | The real value of company compliant templates and content governance
Article first published on tech4law.co.za on 31 May 2021, written by Paula Sartini Document creation and management have a big impact on the day-to-day life of a knowledge worker and subsequently on a company. Generating documents is a time-staking process with the average employee spending approximately 50% of their time creating and preparing documents [1]. Despite […]
TOOLBOX | CUSTOMER PRIVACY vs. INTIMACY: WALKING THE TIGHTROPE IN A SAFE WAY
Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Marketers need to focus on the human touch and personalization without overstepping boundaries, says Paula Sartini, founder […]
DM MAGAZINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on dmn.ca, 3 February 2021, written by Paula Sartini | see article here Though the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less […]
STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact and more on personalised digital communication. Consumers are aware […]
STANDARD BANK TOP WOMEN | HOW YOU CAN ENSURE CLIENT PRIVACY AND TRUST
Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on […]
MEDIA UPDATE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that with the rise of social […]