MODERN MARKETING | How To Maintain Brand Health
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important […]
EMINETRA | Why brand health matters
Article first published on Eminetra.co.za on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
BLOG | Why brand health matters
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched brands or retailers during the […]
BLOG | Typography: Providing brand consistency across all communications
As you read this article, you may notice the typography which was carefully selected to reflect our brand throughout this text. On the other hand, you may not have, as typography is a more subtle part of branding that does not necessarily grab your immediate attention. However, when used consistently, typography, which is the arrangement […]
BrandMail comes out tops in G2 Summer Report
BrandQuantum has received 13 badges in G2’s Summer Report for its BrandMail email branding software solution. Most notably BrandMail has received the accolade for Best Meets Requirements, Easiest Admin and Easiest to Use as well as Users Most Likely to Recommend amongst others badges. Paula Sartini, founder and CEO at BrandQuantum says, ‘We are delighted […]
Press: BrandQuantum launches animated banners for BrandMail
BrandQuantum today announced the availability of animated banners within its BrandMail solution. This means that email banners can now be uploaded as animated GIFs and centrally managed through the BQIgnite platform. These eye-catching banners break through the content clutter and can work on any device, provide more information to customers, increase reader engagement and are […]
SOURCEFORGE | Q&A with BrandQuantum: Solving Business Branding Challenges in the digital age
Article first published on sourceforge.net, 5 April 2021 | see article here Below is a Q&A session with Paula Sartini, founder and CEO at BrandQuantum International. Paula is an analytical thinker who solves business problems with innovative solutions. For over 20 years Paula has helped leading organisations overcome various business challenges. Having studied commerce, branding and marketing coupled […]
BrandQuantum updates BrandMe pages to allow for greater customisation
3 April 2021 – BrandQuantum today announced updates to its BrandMe page solution within BrandMail. The BrandMe page, which is opened by clicking on the sender’s email signature and acts as a digital business card, now includes a header banner feature and additional fields that allow for greater customisation and personalisation for companies and their […]
BRAND CONSISTENCY AIDS IN BRAND SECURITY
There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyberattacks. As such companies must have measures in place to minimize the possibility of reputational damage. Brand consistency, which is critical to establishing trust, can provide a layer of brand security for both […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL BANNERS
What was the last campaign you found out about in an email banner? When used correctly, email banners can help to build trust with recipients while keeping them informed about particular campaigns and promotions that could be of interest to them. While email banners aim to be eye-catching to alert the recipients to specific information, […]