CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR), as well as other privacy regulations that have come into effect across the globe, says Paula Sartini, founder and CEO at BrandQuantum International. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT
While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive from the […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT CONTENT BRANDING
Did you know that the font type and colour used in your emails are one of the first things recipients notice before they begin to read the content? The colour of the font and branding elements used in your email are key to increasing brand recognition[1]. Every organisation should use a specific font for their […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL DISCLAIMERS
Have you ever read the disclaimer at the bottom of your email signature? This rather dull-looking piece of information has a very important role to play in protecting the organisation from possible risks. For this reason, it deserves some attention due to the value it can deliver in several instances, such as sending emails to […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL SIGNATURES
When last did you receive an email and want to phone the sender only to find that they did not include their contact number on their email? Or have you received an email where the signature didn’t include sender details or a company name but rather had an image of a hand holding a feather […]
BRANDQUANTUM MULTILANGUAGE OFFERING MEETS NEEDS OF GROWING GLOBAL USER BASE
Article first published on 2 September 2020, written by Paula Sartini | see article here The Multilanguage ribbon is now available in over 60 languages including Afrikaans, Mandarin, Arabic and German across BrandQuantum’s full offering including BrandMail and BrandOffice. According to Paula Sartini, founder and CEO at BrandQuantum, ‘As our user base of customers has expanded […]
ARE YOUR EMAILS BUILDING BRAND TRUST?
Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather […]
BrandQuantum introduces Multilanguage offering
Johannesburg, 31 August 2020 – BrandQuantum today launched its Multilanguage ribbon offering which it developed to meet the needs of its growing global user base. The Multilanguage ribbon is now available in over 60 languages including Afrikaans, Mandarin, Arabic and German across BrandQuantum’s full offering including BrandMail and BrandOffice. According to Paula Sartini, founder and […]
HOW SECURE IS YOUR COMPANY DATA DURING A LOCKDOWN?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 May 2020 | see article here Many businesses have developed business continuity plans (BCP) to mitigate risks and reduce the impact of a crisis. Further, they would have conducted a business impact analysis (BIA) to determine which functions are critical for the company to remain in […]
TECH4LAW | ARE YOUR EMAILS BUILDING BRAND TRUST
Article first published on tech4law.co.za, written by Paula Sartini, 7 October 2019 | see article here Would you let your employees send out personal letters on the company letterhead? Would you send out company letters on unbranded documents? Have you thought about the risks of allowing employees to send out emails without the correct company […]