TECH4LAW | USING AUTOMATION SOFTWARE TO DELIVER CONSISTENCY AND SECURITY WITHIN A LEGAL ENVIRONMENT
Article first appeared on tech4law.co.za, Tony Trollip, 30 September 2019 | see article here Technology can be a key differentiator for companies, helping to improve efficiencies and streamline processes. This is particularly true for automation technology which is helping companies to remove repetitive tasks from employees so that they can focus on what they do […]
MODERN MARKETING | MINIMISING REPUTATIONAL DAMAGE THROUGH BRAND CONSISTENCY
Article first published on modernmarketing.co.za, written by Paula Sartini, 14 May 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, states that there are several factors that can cause serious reputational damage to brands, ranging from social media to fake news to cyber attacks. Companies must have measures in place to […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]
THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]
THE RED ZONE | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on businesslive.co.za, written by Paula Sartini, 3 April 2019 | see article here It is imperative that companies have measures in place to minimise the possibility of reputational damage. Brand consistency is one of those measures. Several factors cause serious reputational damage to brands these days, ranging from social media to fake […]
MEDIA UPDATE | WHY EMAIL MARKETERS NEED TO REFLECT THEIR BRAND MESSAGE
Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here Email marketing is an effective way to reach consumers, but the message sent must always reflect the brand. All it takes for a campaign to be adversely affected is for one email to send the wrong message to a consumer. media update’s Adam […]
ITWEB | BRANDQUANTUM HELPS BUSINESSES CREATE BRAND CONSISTENCY
Article originally on www.itweb.co.za written by Kgaogelo Lestsebe | Johannesburg, 5 April 2017 | See article here Consumers trust brands they recognise and recognition can be readily achieved through marketing strategies which are heightened through brand consistency. This is according to BrandQuantum, a local established and developed brand intelligence company. The company has introduced a cloud-based solution, BrandOffice that is said […]