BIZCOMMUNITY | The challenge of martech and automation
Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
GADGET | Martech is the big buzz and the big complexity
Article first published on Gadget.co.za on 30 August 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
MODERN MARKETING | How To Maintain Brand Health
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important […]
BLOG | Why brand health matters
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched brands or retailers during the […]
BIZCOMMUNITY | Why brand health matters
Article first published on bizcommunity.com on 5 August 2021, written by Paula Sartini The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey […]
THE RED ZONE | Why brand health matters
Article first published on businesslive.co.za on 12 July 2021, written by Paula Sartini The pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey, […]
BRAINSTORM | OH CUSTOMER, WHERE ART THOU?
Article first published on brainstormmag.co.za, written by Tamsin Oxford, 24 March 2021 | see article here Welcome to the new digital world where personalisation and intelligent customer experiences define brands and redefine engagements. If you look at the modern customer journey, it’s shaped by the rise of social media and the omnichannel approach. It’s the world […]
BrandQuantum updates BrandMe pages to allow for greater customisation
3 April 2021 – BrandQuantum today announced updates to its BrandMe page solution within BrandMail. The BrandMe page, which is opened by clicking on the sender’s email signature and acts as a digital business card, now includes a header banner feature and additional fields that allow for greater customisation and personalisation for companies and their […]
THE RED ZONE | DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT
Article first published on businesslive.co.za, 11 November 2020 | see article here Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as there is uncertainty about what the term really means and how […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the […]