SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Why putting brand, strategy and customer on hold is not an option Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they […]
GADGET | TECH CAN HELP FILL CUSTOMER EXPERIENCE GAP
Article first published on gadget.co.za, written by Paula Sartini, 11 March 2020 | see article here Competition in today’s business landscape has never been fiercer. The market is saturated with brands and companies are competing for customers on a global landscape. At the same time, customers want to be delighted in every customer engagement and […]
BIZCOMMUNITY | Marketing and IT: Will the great divide continue in 2020?
Article first published on bizcommunity.co.za, written by Paula Sartini, 17 December 2019 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge […]
MODERN MARKETING | DEVELOPING A CUSTOMER-CENTRIC STRATEGY THROUGH AUTOMATION
Article first published on modernmarketing.co.za, written by Paula Sartini, 1 October 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are […]
TECH4LAW | USING AUTOMATION SOFTWARE TO DELIVER CONSISTENCY AND SECURITY WITHIN A LEGAL ENVIRONMENT
Article first appeared on tech4law.co.za, Tony Trollip, 30 September 2019 | see article here Technology can be a key differentiator for companies, helping to improve efficiencies and streamline processes. This is particularly true for automation technology which is helping companies to remove repetitive tasks from employees so that they can focus on what they do […]
ITWEB | FIVE MINUTES AND 54 SECONDS
Article published on itweb.co.za, written by Tamsin Oxford, 28 September 2018 | see article here Queuing. When the average person sees a queue of more than six people, they are unlikely to join it, unless they have to. They are equally unlikely to leave it, no matter how long they have been standing there, if […]
BLOG | YOU’VE WON THE BUSINESS! NOW WHAT?
Winning new business is a key priority for most organisations. You set aside budgets and put measures in place specifically to attract and win new customers. You develop creative and compelling adverting campaigns and create striking marketing material and sales collateral to win the customer. And once you’ve won the business what do you do […]