UCHIEF | RAISING THE MARKETING BAR
Article originally on uchief.co.za 16 February 2018 | see article here Paula Sartini, CEO and founder of BrandQuantum, believes that delivering consistent brand experiences at every customer interaction is key to ensuring companies live up to the expectations of those customers. In the highly competitive business landscape where social media and customer experience are […]
BIZCOMMUNITY | BRAND CONSISTENCY | TAKING MARKETING TO A HIGHER LEVEL
Article originally on bizcommunity.co.za | 6 February 2018 | see article here In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers […]
The power of brand consistency | The Brand and Brand Show
Paula Sartini and Timothy Maurice at cliffcentral.com studios Timothy speaks to the award-winning Paula Sartini, founder and CEO of BrandQuantum, about why brand consistency is critical to a brand’s bottom line.
ENGINEERING NEWS | Cloud-based system offers marketing greater branding control
Article originally on www.engineeringnews.co.za | 5 May 2017 | see article herewww.engineeringnews.co.za | 5 May 2017 | see article here A branding control platform provides fast, easy and traceable control over the use of company branding across all divisions and ensures that marketing executives fulfil their strategic roles more efficiently and effectively, says branding software firm BrandQuantum CEO Paula […]
THE REDZONE | BrandQuantum Introduces software to manage brand consistency
Article originally on businesslive.co.za | 25 April 2017 | see article here Consistency is becoming even more of a business imperative and a key driver of success. Perhaps this is simply because consistency builds trust among consumers, and consumers are more likely to engage with brands they trust. BrandQuantum founder Paula Sartini says that for consumers […]
BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE
Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing technology solutions that provide a seamless experience […]
BLOG | INTRODUCING AI STEP BY STEP
Artificial Intelligence (AI) brings a lot of promise for organisations. Marketing departments, in particular, stand to gain significantly from using AI, most notably in easing delivery of consistent brand experiences and exceeding customer expectations. However, it can be daunting implementing AI so here are a few steps to help you ease into AI adoption: Brand […]
BLOG | BRAND CONSISTENCY: TIPS TO HELP YOU GET THE BASICS RIGHT
To establish brand trust with customers, it is important that companies combine what they say they will do (brand promise) with what they do (brand experience) and how they visually show their brand (brand identity and visual elements). To build brand trust with your customers, every interaction needs to be consistent with past experiences, as […]
BLOG | YOU’VE WON THE BUSINESS! NOW WHAT?
Winning new business is a key priority for most organisations. You set aside budgets and put measures in place specifically to attract and win new customers. You develop creative and compelling adverting campaigns and create striking marketing material and sales collateral to win the customer. And once you’ve won the business what do you do […]