BRAINSTORM MAGAZINE | THE COST OF CUSTOMER EXPERIENCE
Article first published on brainstormmag.co.za, written by Matthew Burbidge, 24 January 2019 | see article here Ask any company, and they’ll probably tell you that customer experience is one of their key focus areas. But ask them who’s in charge of the customer experience, and the responses will be mumbled. Driven by unparalleled insights, […]
BIZCOMUNITY | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on bizcommunity.co.za, written by Paula Sartini, 10 December 2018 | see article here For many years marketing and technology departments have worked independently, meeting a specific mandate. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their brand over the competition. IT, on the […]
THE MEDIA ONLINE | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on themediaonline.co.za, written by Paula Sartini, 23 October 2018 | see article here For many years marketing and technology departments have worked independently, each meeting a specific mandate. This is no longer the case. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their […]
ITWEB | FIVE MINUTES AND 54 SECONDS
Article published on itweb.co.za, written by Tamsin Oxford, 28 September 2018 | see article here Queuing. When the average person sees a queue of more than six people, they are unlikely to join it, unless they have to. They are equally unlikely to leave it, no matter how long they have been standing there, if […]
BRAINSTORM | RESHAPING RETAIL
Article first appeared on brainstorm.co.za, written by Tamsin Oxford, 30 August 2018 | see article here From bricks to clicks, technology is the driving force behind the transformation of the retail experience. Technology has fundamentally changed how customers engage with the retail market. Online shopping experiences, omnichannel solutions and personalisation have shifted the goal […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]
BIZCOMMUNITY | GETTING BACK TO BASICS: BRANDING IS FUNDAMENTAL TO MARKETING SUCCESS
Article first published on bizcommunity.co.za, 3 August 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their customers […]
MEDIA UPDATE | WHY EMAIL MARKETERS NEED TO REFLECT THEIR BRAND MESSAGE
Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here Email marketing is an effective way to reach consumers, but the message sent must always reflect the brand. All it takes for a campaign to be adversely affected is for one email to send the wrong message to a consumer. media update’s Adam […]
THE MEDIA ONLINE | THE BRAND STORY: CONNECTING WITH PEOPLE FULFILS A BASIC NEED
Article originally published on mediaonline.co.za, 17 July 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their […]
THE BIG FIVE ENTERPRISE SOFTWARE TRENDS TO WATCH IN 2018
Originally published on brainstorm.co.za, 8 March 2018 | see article here From user experience to automation – a big shakeup is set to take place in the enterprise software space. Gone are the days when your IT team were the only ones in the office who knew how to use technology. And with this change […]