BIZCOMMUNITY | Marketing and IT: Will the great divide continue in 2020?
Article first published on bizcommunity.co.za, written by Paula Sartini, 17 December 2019 | see article here Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge […]
BIZCOMMUNITY | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on bizcommunity.co.za, written by Paula Sartini, 13 December 2019 | see article here Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, in today’s digital environment, brand value can be compromised in a matter […]
BUSINESS BRIEF | ENHANCING CUSTOMER EXPERIENCE WITH AUTOMATION
Article first published on businessbroef.co.za, written by Paula Sartini, 5 November 2019 | see article here Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and […]
MODERN MARKETING | DEVELOPING A CUSTOMER-CENTRIC STRATEGY THROUGH AUTOMATION
Article first published on modernmarketing.co.za, written by Paula Sartini, 1 October 2019 | see article here Paula Sartini, founder and CEO of BrandQuantum, says that to be successful today, companies need to develop a customer-centric strategy that is built from the customer’s perspective and designed to meet their needs. With tech-savvy customers, companies are […]
BIZCOMMUNITY | HOW TECHNOLOGY HELPS BRANDS EVOLVE
Article first published on bizcommunity.co.za, written by Paula Sartini, 18 October 2019 | see article here Today’s customers are tech-savvy; have access to brands across a global marketplace; are not restricted to trading hours; and they know what they want. To compete in this market, brands have to evolve to meet customers’ needs and […]
MEDIA UPDATE | AUTOMATION AND CUSTOMER EXPERIENCE: THE ‘WHY’ AND ‘HOW’
Article first published on themediaupdate.co.za, 1 October 2019 | see article here Customer experience is a growing priority for organisations, says Paula Sartini, founder and CEO of BrandQuantum. She says that customer experience is becoming the most critical factor for customers when selecting a brand over others. Companies need to implement measures to meet customer […]
TECH4LAW | USING AUTOMATION SOFTWARE TO DELIVER CONSISTENCY AND SECURITY WITHIN A LEGAL ENVIRONMENT
Article first appeared on tech4law.co.za, Tony Trollip, 30 September 2019 | see article here Technology can be a key differentiator for companies, helping to improve efficiencies and streamline processes. This is particularly true for automation technology which is helping companies to remove repetitive tasks from employees so that they can focus on what they do […]
BUSINESS BRIEF | BRAND CONSISTENCY AIDS IN BRAND SECURITY
Article first published on bbrief.co.za, written by Paula Sartini, 14 May 2019 | see article here There are several factors today that can cause serious reputational damage to brands, these range from social media to fake news to cyber attacks. As such companies must have measures in place to minimise the possibility of reputational damage. […]
HTXT | THE DEVIL IS IN THE DETAILS
Article first published on htxt.co.za, written by Brendyn Lotz, 13 May 2019 | see article here One of the things that astounded us about Absa’s rebrand last year was how quickly the brand image was turned around. Within a day all of Absa’s digital marketing had switched from the old to the new and […]
THE MEDIA ONLINE | THE ROAD TO AI IN MARKETING
Article first published on themediaonline.co.za, written by Paula Sartini, 10 April 2019 | see article here Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. Companies that don’t have AI solutions in place […]