CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to govern how organisations collect, store and use personal information and while […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Why putting brand, strategy and customer on hold is not an option Article first published on Financial Mail Redzone, written by Paula Sartini, 13 July 2020 | See article here At this uncertain time, when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they […]
THE PSYCHOLOGY OF CONSISTENCY AND ITS ROLE IN BRANDING
Article first published on mediaupdate.co.za, written by BrandQuantum, 22 June 2020 | see article here The need for consistency accompanies us throughout our lives and it is critical in helping us to build relationships of trust, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that this is demonstrated in all facets of life — […]
The psychology of consistency and its role in branding
With the fast-paced lives we lead today, consistency provides a sense of comfort that we strive for. Children seek consistency in their everyday lives which helps them to know what to expect from their parents at all times and provides them with the security they need to develop into healthy, confident adults. This need for […]
THE ROAD TO AI IN MARKETING
Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it. However, companies that don’t have AI solutions in place yet don’t need to rush off too quickly to implement it in an effort to catch up. […]
GADGET | TECH CAN HELP FILL CUSTOMER EXPERIENCE GAP
Article first published on gadget.co.za, written by Paula Sartini, 11 March 2020 | see article here Competition in today’s business landscape has never been fiercer. The market is saturated with brands and companies are competing for customers on a global landscape. At the same time, customers want to be delighted in every customer engagement and […]
MEDIA UPDATE | THE ROLE OF TECHNOLOGY IN CUSTOMER EXPERIENCE
Article first published on mediaupdate.co.za, written by Paula Sartini, 9 March 2020 | See article here Competition in today’s business landscape has never been fiercer, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that the market is saturated with brands and that companies are competing for customers on a global landscape. THE […]
MODERN MARKETING | WILL THE DIVISION BETWEEN MARKETING AND IT CONTINUE IN 2020?
Article first published on modernmarketing.co.za, written by BrandQuantum, 9 January 2019 | see article here To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and […]
TALK IOT | SECURING YOUR BRAND IS A C-SUITE CHALLENGE
Article first published on talkiot.co.za, written by Paula Sartini, 12 November 2019 How can your customers trust you if you don’t take precautions to protect their personal information? Brand value is a key component to a company’s success and it takes several years to establish by implementing a brand strategy that supports the business. However, […]
MEDIA UPDATE | MARKETING AND IT: WILL THE GREAT DIVIDE CONTINUE IN 2020?
Business confidence across the country declined throughout 2019 on the back of the tough economic climate which is expected to continue in 2020. The need to win customers and gain their trust against increasing competition is a key challenge for most companies, as such, customer experience is growing in importance as a key differentiator for […]