BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY
Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers. As such, marketers have to be involved in privacy […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Article first published on techsmart.co.za, 5 October 2020 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Article first published on www.themediaonline.co.za, 5 October 2020 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims to […]
CUSTOMER PRIVACY IS PART OF THE EXPERIENCE AND IS CRITICAL TO BUILD TRUST
Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (PoPI Act) aims to govern how organisations collect, store and use personal information and while […]
ARE YOUR EMAILS BUILDING BRAND TRUST? LOOKING AT EMAIL CONTENT
While people will notice the visual elements of your emails, from the font type to logo and colour used, it is important that your content is written in a consistent brand voice and tone that aligns with the overall brand. Customers will come to recognise the tone of the emails that they receive from the […]
LEVERAGING AI IN THE BUSINESS
Article first published on itweb.co.za, 29 September 2020 | see article here While we tend to think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise. One of the earliest examples of AI in Africa is USSD on mobile phones, where […]
LEVERAGING AI IN THE BUSINESS
Article originally published on www.brainstorm.co.za 8 September 2020 | see article here While some might think that AI is a new technology, the concept has been around for many years, and its impacts are already well established in the enterprise. One of the earliest examples of AI in Africa is USSD on mobile phones, where businesses […]
CUSTOMER PRIVACY: PART OF THE EXPERIENCE AND CRITICAL TO BUILDING TRUST
Article first published on Financial Mail Redzone, written by Paula Sartini, 7 September 2020 | See article here THE IMPLICATIONS OF CUSTOMER PRIVACY FOR MARKETING DEPARTMENTS Customer privacy is under the spotlight as SA follows in the footsteps of Europe with its General Data Protection Regulation and with other privacy regulations that have come into effect […]
SHOULD YOUR BRAND SELF-ISOLATE DURING A PANDEMIC?
Article first published on Bizcommunity.co.za, written by Paula Sartini, 04 August 2020 | see article here At this uncertain time when businesses are cost-cutting and marketers are being tasked with reassessing their marketing campaigns, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the […]
ARE YOUR EMAILS BUILDING BRAND TRUST?
Have you ever thought about the emails that you send from your company email address and the impact they have on your brand? For example, what font do you use when you send emails? Do your emails have an email signature, and if so, what details are included? Do some employee emails include a feather […]