BLOG | Enhancing customer experience with automation
Customer experience is a growing priority for organisations, as it should be as it is becoming the most critical factor for customers selecting your brand over another. As such companies need to implement measures to meet customer expectations and deliver consistent customer experiences at every customer touchpoint. However, this can seem like a monumental task, […]
STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on human contact and more on personalised digital communication. Consumers are aware […]
STANDARD BANK TOP WOMEN | HOW YOU CAN ENSURE CLIENT PRIVACY AND TRUST
Article first published on topbusinesswomen.co.za, 25 January 2021, written by Paula Sartini | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based less on […]
MODERN MARKETING | THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING
Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building […]
BIZCOMMUNITY | THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on mediaupdate.co.za, 18 January 2021, written by Paula Sartini | see article here Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that relationships are based […]
MEDIA UPDATE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on mediaupdate.co.za, 15 January 2021, written by Paula Sartini | see article here While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that with the rise of social […]
THE MEDIA ONLINE | STRIKING THE BALANCE BETWEEN CUSTOMER PRIVACY AND INTIMACY
Article first published on themediaonline.co.za on 13 January 2021, written by Paula Sartini | see article here While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships. With the rise of social media and other digital platforms, this has increasingly meant that […]
BLOG POST | BRAND CONSISTENCY: TAKING MARKETING TO A HIGHER LEVEL
In the highly competitive business landscape where social media and customer experience add complexity to a global landscape, marketing needs to evolve. This is becoming more critical with the growing use of disruptive technologies which are changing the ways in which customers want to be treated. As such marketers need to adopt a more systemic […]
THE RED ZONE | DELIVERING CUSTOMER EXPERIENCE AT EVERY TOUCHPOINT
Article first published on businesslive.co.za, 11 November 2020 | see article here Customer experience is the driving force behind every business, as it gives companies a competitive edge that earns loyalty and attracts new customers. However, getting it right can be a challenge, particularly as there is uncertainty about what the term really means and how […]
CHANNELWISE | CUSTOMER PRIVACY IS PART OF THE EXPERIENCE
Article first published on channelwise.co.za, 9 October 2019 | see article here Customer privacy is under the spotlight as South Africa follows in the footsteps of Europe’s General Data Protection Regulation (GDPR) and other privacy regulations that have come into effect across the globe. The newly implemented Protection of Personal Information Act (POPI Act) aims […]