B&T | Gathering customer data effectively to create great customer experiences
Article first published on www.bandt.com.au on 23 November 2021, written by Paula Sartini In this guest post, Paula Sartini, founder and CEO at BrandQuantum, says the secret to using data for fantastic customer experiences is being able to engage customers not merely spy on them… While customers seek tailored and personalised experiences that delight, often these experiences feel […]
BLOG | Gathering customer data effectively to create great customer experiences
Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) and General Data Protection Regulation (GDPR) have come into effect to protect customer data. However, checking boxes to ensure that you are meeting the requirements of these acts is not going to […]
THE RED ZONE | Gathering customer data effectively to create great customer experiences
Article first published on businesslive.co.za on 29 October 2021, written by Paula Sartini Customer privacy is a term we have become all too familiar with as the Protection of Personal Information Act and the General Data Protection Regulation have come into effect. However, checking boxes to ensure that you are meeting the demands of such laws […]
THE CUSTOMER.NET | Upskilling & Upscaling Your Martech Stack
Article first published on thecustomer.net on 14 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, they […]
BIZCOMMUNITY | The challenge of martech and automation
Article first published on bizcommunity.com on 20 September 2021, written by Paula Sartini Marketing technology (martech) is growing in popularity, and there is no shortage of statistics to support the benefits that technology can bring to the marketing arena. However, while many software offerings and tools tout to help marketing teams achieve their goals and objectives, […]
MODERN MARKETING | How To Maintain Brand Health
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important […]
BLOG | Why brand health matters
The Covid-19 pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey which found that 40% of consumers switched brands or retailers during the […]
THE RED ZONE | Why brand health matters
Article first published on businesslive.co.za on 12 July 2021, written by Paula Sartini The pandemic has changed the world and consumer needs have evolved accordingly. Consumers are more discerning now than they were a year ago and what they wanted from brands before may no longer matter to them today. This is supported by McKinsey, […]
GADGET | Content governance cuts data risk
Article first published on gadget.co.za, written by Paula Sartini, 31 March 2021 | see article here World Backup Day aims to remind businesses and individuals to back up important data and files. It serves as a very important day in the calendar, as backing up, even just once a year, can help to save costs and […]
IT-ONLINE | ISSUES TO CONSIDER ON WORLD BACKUP DAY
Article first published on it-online.co.za, 31 March 2021 | see article here It’s World Backup Day today (31 March), and IT organisations now have to consider the issue of backup against the backdrop of remote working forced on us by Covid-19. Bizmod Consulting’s Abri Vermeulen says, that with the lockdown last year, many companies and employees […]