TOOLBOX | CUSTOMER PRIVACY vs. INTIMACY: WALKING THE TIGHTROPE IN A SAFE WAY
Article first published on toolbox.com, 3 February 2021, written by Paula Sartini | see article here The digital age has resulted in customer expectations evolving and impacted the role of marketing. Yet one thing remains consistent — marketing is about customer relationships. Marketers need to focus on the human touch and personalization without overstepping boundaries, says Paula Sartini, founder […]
THE REDZONE | BrandQuantum Introduces software to manage brand consistency
Article originally on businesslive.co.za | 25 April 2017 | see article here Consistency is becoming even more of a business imperative and a key driver of success. Perhaps this is simply because consistency builds trust among consumers, and consumers are more likely to engage with brands they trust. BrandQuantum founder Paula Sartini says that for consumers […]