THE MEDIA ONLINE | CUSTOMER EXPERIENCE: THE MARRIAGE OF MARKETING AND TECHNOLOGY
Article first published on themediaonline.co.za, written by Paula Sartini, 23 October 2018 | see article here For many years marketing and technology departments have worked independently, each meeting a specific mandate. This is no longer the case. Marketing has traditionally focused on creating awareness of brands and enticing the target market to select their […]
BIZCOMMUNITY | CMOS NEED TO EMBRACE NEW TECHNOLOGIES AND TOOLS TO BUILD BRAND TRUST
Article first published on bizcommunity.co.za, written by Paula Sartini, 1 October 2018 | see article here BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today’s digital business environment and some of the key challenges they are facing. From the discussion points, it was clear that marketing needs to evolve into […]
The Purpose of a tagline | The Big Small Business Show
28 August 2018 | Paula Sartini, CEO, BrandQuantum, unpacks what the initial purpose of a tag-line is and how tag-lines evolve and change as the business grows.
BRAINSTORM | RESHAPING RETAIL
Article first appeared on brainstorm.co.za, written by Tamsin Oxford, 30 August 2018 | see article here From bricks to clicks, technology is the driving force behind the transformation of the retail experience. Technology has fundamentally changed how customers engage with the retail market. Online shopping experiences, omnichannel solutions and personalisation have shifted the goal […]
THE RED ZONE | CHIEF MARKETING OFFICERS NEED TO EMBRACE NEW TECHNOLOGIES TO BUILD BRAND TRUST
Article first published on businesslive.co.za, 22 August 2018 | see article here Marketing needs to evolve into a fully integrated role – it should own the customer experience, embrace technology to meet customers’ digital requirements and have a seat at the boardroom table to drive and influence product development based on marketing insights. This was […]
BIZCOMMUNITY | GETTING BACK TO BASICS: BRANDING IS FUNDAMENTAL TO MARKETING SUCCESS
Article first published on bizcommunity.co.za, 3 August 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their customers […]
MEDIA UPDATE | WHY EMAIL MARKETERS NEED TO REFLECT THEIR BRAND MESSAGE
Article originally appeared on mediaupdate.co.za, 31 July 2018 | see article here Email marketing is an effective way to reach consumers, but the message sent must always reflect the brand. All it takes for a campaign to be adversely affected is for one email to send the wrong message to a consumer. media update’s Adam […]
THE MEDIA ONLINE | THE BRAND STORY: CONNECTING WITH PEOPLE FULFILS A BASIC NEED
Article originally published on mediaonline.co.za, 17 July 2018 | see article here Marketers are faced with an influx of new technologies and solutions to help them achieve their marketing objectives and meet the needs of the business. While they may be keen to adopt the latest solutions that promise to help them reach their […]
ITSM IN THE AGE OF DIGITAL TRANSFORMATION
Article originally published in brainstorm.co.za, 10 July 2018 | see article here There’s a whole lot keeping modern CIOs awake at night. On a daily basis, the typical CIO is tasked with managing technology and IT. But they aren’t only ‘managing’ IT. These busy C-level execs also have to ensure that IT teams deliver world-class […]
THE BIG FIVE ENTERPRISE SOFTWARE TRENDS TO WATCH IN 2018
Originally published on brainstorm.co.za, 8 March 2018 | see article here From user experience to automation – a big shakeup is set to take place in the enterprise software space. Gone are the days when your IT team were the only ones in the office who knew how to use technology. And with this change […]