UCHIEF | RAISING THE MARKETING BAR
Article originally on uchief.co.za 16 February 2018 | see article here Paula Sartini, CEO and founder of BrandQuantum, believes that delivering consistent brand experiences at every customer interaction is key to ensuring companies live up to the expectations of those customers. In the highly competitive business landscape where social media and customer experience are […]
ECM A STEP TOWARDS THE PAPERLESS OFFICE?
Article originally published on brainstorm.co.za 27 September 2017 | see article here The move to enterprise content management (ECM) is growing as companies appreciate that this software improves productivity and helps grow profitability. However, the paperless office isn’t here just yet – and it’s going to take some time before employees change the way they […]
TFS | SOUTH AFRICAN START-UP WANTS TO MAKE BRAND MANAGEMENT EASIER ON ALL PLATFORMS
Article originally on techfinancials.co.za | written by Gugu Lourie, 30 August 2017 see article here Entrepreneur Paula Sartini would love to see users of search giant Google and other platforms use her company’s solutions to make brand management easier in the digital world. Her products are already available on a cloud based add-on application that […]
BLOG | KEY TECHNOLOGIES THAT ARE HELPING MARKETING DEPARTMENTS TO EVOLVE
Today’s customers are tech-savvy, have access to brands across a global marketplace, are not restricted to trading hours and they know what they want. To compete in this market, brands have to evolve to meet customer’s needs and exceed their expectations. This can only be done by implementing technology solutions that provide a seamless experience […]
BLOG | BRAND CONSISTENCY IS EVERYONE’S RESPONSIBILITY
Branding is a long term investment. Often companies will invest money in creating a brand which differentiates it from similar offerings in the market and gives customers a sense of what they can expect when interacting with the company. Yet once the brand is established, companies often struggle to maintain a consistent brand experience at […]