MODERN MARKETING | Companies Need To Engage With Customers Rather Than Spy On Them
Article first published on Modern Marketing on 25 November 2021, written by Paula Sartini Paula Sartini, founder and CEO at BrandQuantum, discusses how to gather customer data effectively to create great customer experiences. Customer privacy is a term that we are all too familiar with, as regulations such as the Protection of Personal Information Act (POPIA) […]
MODERN MARKETING | How To Maintain Brand Health
Article first published on Modern Marketing on 15 August 2021, written by Paula Sartini According to Paula Sartini, founder and CEO at BrandQuantum, as a starting point, companies need to assess their brand health and determine if they are still relevant in the market today. To achieve this they need to understand what is important […]
MODERN MARKETING | Brand Consistency Is A Key Driver Of Business Success
Article first published on modernmarketing.co.za on 26 May 2021, written by Paula Sartini Paula Sartini, founder and CEO at BrandQuantum, says many companies do not have content governance systems in place to manage brand templates, documents, presentations or content. This results in duplication of work, employee inefficiencies, inconsistent branding and increased workloads, particularly for the IT […]
MODERN MARKETING | THE BALANCE BETWEEN CUSTOMER PRIVACY AND PERSONALISED TARGETING
Article first published on modernmarketing.co.za, 19 January 2021, written by Paula Sartini | see article here Paula Sartini, founder and CEO at BrandQuantum, discusses the need for striking the balance between customer privacy and intimacy/personalised advertising. While the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building […]
BUILDING BRAND TRUST THROUGH CUSTOMER EXPERIENCE AND PRIVACY
Article first published on www.modernmarketing.co.za, 7 October 2020 | see article here Paula Sartini, founder and CEO at BrandQuantum International, states that privacy management is critical, not only as a compliance tool for legal and compliance practitioners but also as a tool for building trust with customers. As such, marketers have to be involved in privacy […]
BRANDQUANTUM MULTILANGUAGE OFFERING MEETS NEEDS OF GROWING GLOBAL USER BASE
Article first published on 2 September 2020, written by Paula Sartini | see article here The Multilanguage ribbon is now available in over 60 languages including Afrikaans, Mandarin, Arabic and German across BrandQuantum’s full offering including BrandMail and BrandOffice. According to Paula Sartini, founder and CEO at BrandQuantum, ‘As our user base of customers has expanded […]
MANTAINING CONSUMER TRUST THROUGH BRAND PURPOSE
Article first published on 12 August 2020, written by Paula Sartini | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many marketing departments are questioning whether they should continue with the planned advertising campaigns and risk being seen as insensitive to the current situation, or go dark when customers are looking […]
ENSURING YOUR COMPANY’S DATA IS SECURE DURING LOCKDOWN
Article first published on modernmarketing.co.za, written by BrandQuantum, 21 April 2020 | see article here According to Paula Sartini, founder and CEO at BrandQuantum, many companies have shut their doors during the lockdown time, while others have implemented work from home strategies to maintain their operations and meet their customer’s needs. Whether employees are working […]
MODERN MARKETING | ENSURING BRAND CONSISTENCY IN A REMOTE WORKFORCE
Article first published on modernmarketing.co.za, written by Paula Sartini, 24 March 2020 | see article here According to Paula Sartini, founder and CEO at BrandQuantum, technologies have been gearing us up for the remote workforce for years, providing solutions that can equip employees to work from anywhere in the world. However, according to Owl […]
MODERN MARKETING | WILL THE DIVISION BETWEEN MARKETING AND IT CONTINUE IN 2020?
Article first published on modernmarketing.co.za, written by BrandQuantum, 9 January 2019 | see article here To meet customer expectations, IT needs to be included in the marketing department’s plans and aid in delivering the customer experience at every touchpoint along the customer journey. However, while there is much hype around the benefits of technology and […]